Data processed by the Destination-Benchmark platform for the Rimini resort confirms an extremely positive outcome for the Ferragosto week, with encouraging prospects also for the second half of the month and for September.

Based on the sample of around 130 monitored properties in the city, the booking momentum last minute is causing the room occupancy rate to exceed 90%, starting from a base of 84% recorded at the start of the week.

The key points emerging from the data analysis

• Ferragosto trends: A steady increase in occupancy, with a room sales rate exceeding 90%, driven by pent-up demand and a high degree of flexibility in demand.
• Outlook for the end of August: Stock levels have remained stable in the weeks following 15 August, staying close to the 90% threshold.
• Expected for September: Forecasts indicate an extension of the summer season with a significant presence of foreign tourists and a positive trend favoured by the weather.
• Tariff dynamics: The analysis highlights the wide variability of the local supply and the need to carefully monitor pricing strategies to enhance the positioning of the properties.

As underlined by Antonio Carasso, president of Promozione Alberghiera, the availability of consolidated, real-time data provided by HBenchmark confirms itself as a key tool for interpreting actual market dynamics and planning the destination's sales levers.