The September analysis of the Rimini coast paints a largely positive picture for the hotel sector. The performance was supported by the extensive schedule of sporting and trade events, the active air connections at the Fellini airport, and favorable weather conditions, which prompted many facilities to extend their opening period compared to the previous year.

The season data in the HBenchmark reports

• Overall average employment: The month of September registers a room occupancy rate of 90%. 70%, This represents an increase of 3-4 percentage points compared to the same period in 2025.
• Driver of the demand: The attendance was driven by major sporting events (MotoGP, Bike Festival, ITF Tennis, Gran Premio Nuvolari) and the congress and trade fair sector, enriched by the return of biennial events such as Tecna.
• International flows and cultural tourism: The continuity of direct flights has ensured a high number of foreign visitors, who are particularly interested in cultural visits in the historic center and in the villages of the territory.
• Outlook for October: The congress and trade show activity (with TTG Travel Experience) together with air connections and proximity tourism on weekends outline favorable forecasts also for the month of October.

The data collected by the HBenchmark platform from a sample of approximately 130 establishments on the Rimini coast confirm the effectiveness of strategies to extend the seasonality and the positive impact of major events on the destination.