On the occasion of the fair InOut, Taking place concurrently with the TTG Travel Experience in Rimini, FAITA Federcamping has outlined the results of the 2026 summer season. The analysis confirmed an overall growth in the sector of 10.5%. 2% on the previous year, highlighting the ability of open-air tourism to adapt to market fluctuations and climatic challenges.

During the discussions promoted by the Federation, the analytical contributions provided by Francesco Traverso and Lia Dal Cappello of HBenchmark — together with the surveys conducted by the Centro Studi, curated by Valeria Minghetti — they have allowed for a detailed examination of the flow patterns in the different territorial clusters.

Data and trends for the 2026 season

• Performance by destination type: Analytical surveys highlight the overall quality of the seaside resorts and the growth of lake destinations, concentrated in the first part of the summer.
• Mountain boom: The destination remains the most dynamic of the summer season, recording an increase of 3,4% in foreign appearances and the’1,2% in those Italian ones between May and September.
• Climate drivers and new patterns of demand: High temperatures have driven flows towards destinations capable of offering mild climates and nature, while the open-air offering is progressively expanding towards thermal spas and facilities located near the historic centers.
• Technological evolution and corporate management: A large part of the discussion was dedicated to the use of Artificial Intelligence as a strategic support for managing information flows, training, and customer relations.

The results emerging in Rimini reaffirm the fundamental role of real-time data analysis provided by HBenchmark in supporting open-air businesses in interpreting market trends and planning future business strategies.