As the winter season approaches, the Trentino hotel sector is seeing positive signs. Gianni Battaiola, President of Federalberghi Trentino, is outlining the demand picture and tariff strategies for the upcoming holidays, highlighting a growing internationalization of guests and a dynamic management of rates driven by revenue management principles.

The surveys developed through the Data Intelligence platform HBenchmark on a representative sample of the territory they provide the first indications on the level of employment acquired between Christmas and New Year and on the price trends for the upcoming seasonal start.

The key points of the survey

• Employment for the holidays: Bookings for the period between Christmas and New Year have already exceeded the number of bookings for the entire year. 60%, With growth margins linked to the confirmations in the run-up to the event.
• Tariff dynamics: The average tariffs currently show an increase ranging between 5% and 6% Compared to last year, driven by the continuous price adjustment in relation to the demand trend and the perishability of the product itself.
• Factors of pressure on management costs: The tariff adjustment responds to the impact of inflation (as measured by the CPI). 5,4%), to the energy price increases linked to the winter heating season (biomass and diesel), to the doubling of the National Single Price (PUN) for electricity and to the increase in food raw materials.

The data show that constant monitoring of sales parameters allows the Trentino-based facilities to calibrate their offering in real time, balancing the sustainability of operating costs with the attractiveness of the destination in international markets.