From the update on tourist flows compiled by HBenchmark, for the Hoteliers Association, it is highlighted how Ferragosto closed with over 90% (+10pp compared to 2023).

For September, the acquired data already predict an occupancy of 65% (+8pp compared to a few weeks ago).

Tourists arrive from Italy, but also from abroad: August is indeed confirmed as the “month of Italians”, 65%compared to 35%foreign guests who arrived from the United States (9.2%), France (6.2%), the United Kingdom (2%), and Korea (1.1%).