To further enhance our analytical capabilities, we have introduced a new tool, HBenchmark, which provides over 200 forward-looking indicators. This will enable us to optimise the destination's tourism performance, increasing overnight stays and profits, and gaining greater awareness of the value of the services offered. This tool will also provide significant assistance to the administration, which will be able to monitor and therefore optimise any investments during periods when they are truly necessary, because the numbers will tell them so.