Today sees the start of the HBenchmark project for Siena, presented by Councillor Vanna Giunti and our CEO Francesco Traverso.

The municipal administration and six trade associations strongly backed the introduction of our Business Data Intelligence platform to help the city become a ‘data-driven’ destination.

Thanks to the analyses that can be carried out through HBenchmark, the destination Siena will be able to refine both the organisation and promotion of the territory in order to make informed and timely decisions to optimise the tourist offer and improve its competitiveness.