24,000 units are being monitored in the camping project by HBenchmark and are distributed across Veneto, Trentino Alto Adige, Ferrara, and the Island of Elba.

From the President's words, it is once again clear how data helps tourist destinations plan and programme their activities, as well as study the different types of tourists in the destinations, carrying out a true benchmark between them with the aim of identifying the potential of each market.

A further element, highlighted by the President, is having the data in real time: this allows operators to be updated on the situation around them and, above all, to be able to make constant comparisons between current performance and historical performance (in jargon this is called Same Point in Time).

HBenchmark is also a tool for banks: the financial analysis section helps operators with balance sheet analysis in terms of sustainability for investment plans or business plan drafting. These aspects, in fact, greatly aid the work of credit institutions in evaluating a company's performance, as the data is up-to-date, reliable, and easily accessible.