HBenchmark processes data for the Verona Garda Tourism Observatory: the latest analysis highlighted how the average booking duration is in line with 2023 and stands at 6 days.

Bookings arrive with a different distribution between the Upper and Lower Lake: in the upper lake, OTAs prevail (41.4%, +1.1 compared to 2023), which are a sign of greater tourist flows from Germany. Conversely, in the lower lake, there is a distribution of approximately 30tween direct offline bookings (which more closely reflect Italian tourists) and OTAs.

It is interesting to note how bookings from the website continue to increase, up by 20% in the upper lake and 15% in the lower lake.

The markets that are of interest to the lake are primarily German, Italian, English, Dutch, and French, with Polish tourists in the upper lake and Swiss tourists in the lower lake.