This is the theme at the heart of the interview with Marta Ugolini, Councillor for Tourism for the Municipality of Verona, Giulio Cavara, President of the Verona Hoteliers Association Confcommercio, Alessandro Tapparini, President of the Verona Hoteliers Cooperative – VeronaBooking, and Ezio Martel, restaurateur, on Telearena during Focus Economia.

In the course of the debate, the HBenchmark data, a benchmark for the hotel sector, were presented, elaborated for @DVG, who presented the trend of the opera season.

Among the many interesting points is the fact that in June, the Scaliger city recorded a +2 pp increase in occupancy with average rates growing compared to 2023, especially around the Arena performances, with an average stay of 2.7 days (-0.2 compared to 2023).

The mix of nationalities is in line with 2023 where Italians, Germans, and English were on the podium.