On Tuesday 3rd February, the event “HBenchmark: What if your competitor is doing better than you?”, an important meeting to set the course for local tourism towards 2026, took place at the Ascom Confcommercio headquarters in Cervia. Following the success of the pilot project launched in 2025, the collaboration between HBenchmark and Fondazione Cervia In per il Turismo is evolving and officially opening up to all accommodation facilities in the area.