Riccione's tourism strategy development is consolidated through objective analysis of real-time data. The monitoring project based on the HBenchmark platform, launched in 2025 on the initiative of Federalberghi Riccione, enters a new phase of enhancement thanks to the financial participation of the Municipality.

The integration of business intelligence tools allows for the analysis of occupancy and prices ‘on the book’, offering a dual strategic advantage:

- For the destination: to guide territorial marketing investments and accurately measure the effectiveness of major events;

– For the single structure: to support revenue management and distribution decisions by comparing them with market trends.