Press Review - 2026

Garda Veneto: consolidation and growth for the 2026 season

Lake Garda confirms its strong appeal in the early months of the 2026 season, recording performances superior to the previous year despite a less favourable calendar in terms of spring bank holidays.

According to data from Destination Verona & Garda Foundation, the destination is characterised by constant demand and a perception of high safety and accessibility.

Data Analysis and Seasonal Trends (HBenchmark Observatory)

The surveys compiled on a basis HBenchmark highlighting growing indicators for the entire Veneto Garda area:

  • Average Employment The employment rate is currently at 55%, with an increase of 1.6 percentage points compared to the same period in 2025.
  • May Day Bridge: The weekend saw occupancy rates close to 90%, with average values consistently above 70% and peaks of 80% in the main towns.
  • Booking Dynamics There has been a sharp acceleration over the last two weeks (+2%), characterised by an increase in “up-to-date” volumes, which has enabled a recovery of around 20 percentage points compared with previous figures.
  • Territorial Performance The Upper Lake area is showing strong growth, with an occupancy rate of 55% and an average stay of 6, 7 nights. Similar results were recorded for the Lower Lake area, where Lazise stood at 54%, exceeding last year’s figures.

The market is currently driven by Italian customers, followed by established flows from Germany and the United Kingdom. Forecasts for the June 2nd bank holiday weekend and local events (such as the Palio del Chiaretto) already indicate sustained growth in demand, confirming the exceeding of initial estimates recorded during the Easter period.

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