On the occasion of the conference “Tropea 2026. Data Intelligence”, Promoted by Asalt (Tropean Hotel Association) in collaboration with HBenchmark, the sector’s attention has focused on the transition from perception to the objective measurement of economic data..

The event illustrated the dynamics of the territory through the platform  Destination-Geospending on data from Mastercard, presented by Saverio Mucci, who highlighted the leading role of Tropea as the main attraction for regional tourist spending.

As CEO and Co-founder of HBenchmark Francesco Traverso reiterated in his speech, the integration between flows, behaviors, and spending allows us to overcome the mere count of attendance to anticipate trends and guide strategic decisions in governance and hospitality..

Data from the economic survey (January – September 2026)

• Growth in spending at the regional level: Between January and September, the total tourist spending in Calabria recorded an increase of 12% on an annual basis.
• Incidence and performance of Tropea: The destination ranks first among regional destinations in terms of spending volume, with the focus on 15% of the total Calabrian population with an increase of +40% Compared to last year
• Weight of international tourism: On the front of foreign travelers, Tropea absorbs the 29% of the total international spending of Calabria, achieving growth of +43% for the previous year.
• Composition of spending and summer excellence: The international component generates the 71% of tourist spending in the Troiano territory, reaching its peak in July.

The analyses developed through Destination-Geospending demonstrate the importance of monitoring the real economic value generated by demand in the territory, offering institutions and receptive operators a concrete tool to structure investments, marketing strategies and long-term area synergies..