On Wednesday, November 18, 2026, HB/OpenAir, the HBenchmark division dedicated to Open Air Data Intelligence, will participate in the Camping Revolution Day. This is the training event organized by Teamwork Hospitality dedicated to outdoor tourism, scheduled at the Grand Hotel Da Vinci in Cesenatico with the sponsorship of FAITA Emilia Romagna.

The day is aimed at owners, directors, managers and reception and booking staff of campsites and resorts. The program includes training sessions, case studies and an exhibition area featuring companies in the sector.

The inaugural round table

At 10:00, Mario Romanelli, Commercial Director of the Develon Group, of which HBenchmark is part, will take part in the roundtable that opens the program: “Data, perspectives and scenarios of the open air market in Italy: what to expect from the future, trends and new purchasing behaviors by guests.”.

Angelo E. Cartelli, General Manager of Club del Sole, and Alessandro Sgaravatti, CEO of Union Lido, will participate in the event. Emanuele Nardin, CEO of Hotelperformance, will moderate the event.

The comparison will focus on how to anticipate market demands, set pricing policies based on data, and improve the guest experience.

The data from HB/OpenAir

Mario will bring the perspective of HBenchmark, based on real booking data from open-air facilities. HB/OpenAir automatically collects data from camping and village management systems, processes it in an anonymous and aggregated form, and returns it as updated indicators, referring to both the past and future dates. Each facility can compare its performance with that of the territory or a group of competitors, while destinations have an updated overview of the sector’s performance.

If you are in Cesenatico, we would be delighted to meet you.