On October 14, 2026 Francesco Traverso, CEO and Co-Founder of HBenchmark, spoke at TTG | InOut 2026 in the panel “Artificial Intelligence in Open Air Businesses: Opportunities, Tools, and Skills for the Future”, promoted by FAITA Federcamping at the InOut Arena of the Rimini Expo Centre.

Alberto Granzotto, National President of FAITA Federcamping, Luca Vescovi, Research and Development at OpenRosetta.ai from Jampaa, and Valeria Minghetti, Advisor at FAITA Research Center, also participated in the panel.

From historical data to recommendations from an AI agent 

The intervention followed a four-step process.

The 2026 Open Air season. The data from the FAITA national sample, analyzed by product, territorial cluster and booking window, with an in-depth look at the week of Ferragosto read in conjunction with the weather and external events of the period.

Ten years of tools to read the market. The evolution of HBenchmark from 2016 to today: benchmarking, integration with PMS, data intelligence, business intelligence, and, in 2026, AI agents.

A use case. A campsite registers higher occupancy than the compset, but with a lower average price and a newer pickup faster than its competitors. By combining these signals, the AI agent from OpenAir-AI Insight suggests gradually raising the rates and checking the response of demand in the following days.

The opportunities for future dates. The comparison between the average price and the price of the most recent bookings, for each segment, helps to identify the dates when the property is above or below the market. This allows rates to be adjusted at different stages of the booking window, avoiding generalized interventions.

We thank FAITA Federcamping for the invitation and the panel speakers for the discussion.