During the speech “Sales and prices under control with artificial intelligence” held at Hospitality Day in Rimini on 7 October 2025, Francesco Traverso and Barbara Donzelli explained how’Artificial Intelligence can become the engine for more effective pricing and sales strategies for hotels and open-air venues., thanks to the new AI-powered solutions developed by HBenchmark.

The key? Applying AI to reliable, concrete, and high-quality datasets, built on the metrics and KPIs of real bookings – past and future – for the region in which your establishment operates, always updated in real time.

Leveraging this solid data foundation, AI Agents provide proactive and reactive insights that transform revenue management: faster, more confident, and effective decisions, with an immediate impact on profitability.

The interest shown by the public, evidenced by the numerous questions received, confirms how the intelligent use of data and AI is now essential for those who want to optimise decision-making processes and grow their business.