Analyses from HBenchmark regarding Americans, following the Destination Verona Garda Foundation's trip to the USA with Enit and Bologna Welcome, confirm that the US market has seen constant growth in both the city and the lake area over the last 3 years.

Two-thirds of overseas tourists arriving in the Verona territories are high-spending, according to correlations from HBenchmark and Mastercard. Furthermore, trends in spending % and average receipt value (2022-2024) are increasing across various industries, such as catering, commerce, and entertainment, in both OGDs.