Vinitaly has sold out even before the start of the final day of the fair: 92.11% is the average occupancy rate recorded in Verona (up 5.11% on the 2023 edition).

DVG President Paolo Artelio notes that the event is linked to Italian tourism (66.9%), but not exclusively so; indeed, the overseas market is becoming increasingly important, such as the US market at 2.5% or the Canadian market at 2.1%.

The neighbouring countries with the highest figures are the United Kingdom (1.7%), Germany (1.4%) and Switzerland (1.2%).