The analysis of the consolidated HBenchmark data for the Easter period in the Province of Verona, processed for the Fondazione Destination Verona Garda, confirms the positive forecasts based on data acquired at the beginning of last week.

Here are the 3 most significant insights:

• Vertical Growth: Overall visitor numbers have increased by over +15% compared to Easter 2025. An extraordinary result, with occupancy rates peaking at 95-96% in both the historic centre of Verona and the Alto Lago.
• Evolution of Channels: A more structured distribution is taking shape. In cities, the weight of Tour Operators is growing, a sign of a return to organised trips, while in the provinces and on the Lake, OTAs (Online Travel Agencies) dominate the scene, covering between 35% and 60% of total bookings.
• Demand Geography: A strategic balance between the markets is confirmed. While Verona city was the preferred destination for Italians for short stays, Garda confirms itself as an international stronghold with the German market leading and a longer average stay.