The HBenchmark data, analysed by the Jesolo Hotel Association, outlines for Jesolo a’2026 estate in crescita. July he finished with a an 1% increase in employment Compared to 2025, with different trends between categories: four-star and four-star superior structures show a +4.7 percentage point increase, while three-star and three-star superior structures register a slight decrease.

On the markets front, at slight decrease in Italian guests (-0.9%) is offset by the Visitor numbers yes Germany, Austria and from the’Eastern Europe, particularly Hungary, Slovakia, the Czech Republic, Romania, and Poland.

The Outlook for the second half of the season remain favourable: between 1 August and 19 September the Bookings turn out 4.9% higher than in the same period of 2025, with +5.4% for four-star hotels and +4.6% for three-star hotels.

The President of AJA, Pierfrancesco Contarini, attributes the results mainly to the city's attractiveness to East European markets, while noting the uncertainty of energy and food price increases.

It also detects a change in guest habits: the Average stay it is Reduced from 7-10 to 4-6 days, with a Growing question of the formula Bed and breakfast and Greater attention to spending during the holiday.