In a recent in-depth article published by La Prealpina, The news regarding the extension of the seasonal opening hours of Isola Bella and Villa Taranto until November 22 marks a turning point for destagionalization on Lake Maggiore. The positive scenario is also accompanied by the data from the Observatory. HBenchmark, These show a steady increase in bookings for the second half of the year.

The extension of the season, supported by highly-anticipated events such as the exhibition of the Nitto ATP Finals trophy at Palazzo Borromeo, offers accommodation facilities in the Gulf a concrete opportunity to attract new autumn tourist flows.

The key points emerging from the data analysis

• Extension of historical opening hours: Isola Bella and the botanical gardens of Villa Taranto will remain open until November 22, responding to the requests of operators and local administrations to extend the season beyond the usual summer limits.
• Autumn bookings are on the rise (Source HBenchmark): The predictive surveys record a significant increase in demand for the autumn months compared to 2025, with September bookings up by 10%. 14,9% and for October, the increase even increased by 30%.
• Average employment ahead of schedule: As early as mid-July, the average occupancy of rooms acquired up to 31 October stood at 59,2%, This represents a 1.5 percentage point improvement compared to the same period of the previous year.
• Factor of large events and territorial synergy: The arrival of the ATP Finals from November 7 to 10 represents an international image boost for the entire hospitality sector, pushing hoteliers to postpone seasonal closures and to work together on services for the associated industries.

As emphasized by local administrators and trade associations, the availability of reliable predictive data provided by HBenchmark confirms that concrete de-seasonalization on Lake Maggiore is already underway and supports business planning.