Press Review - 2026

Pisa: tourism performance in the first half of 2026 and projections for summer and autumn

The multi-year partnership between HBenchmark and 𝐅𝐞𝐝𝐞𝐫𝐚𝐥𝐛𝐞𝐫𝐠𝐡𝐢 𝐂𝐨𝐧𝐟𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐨 𝐏𝐢𝐬𝐚 provides the destination with advanced tools for real-time hospitality data monitoring, enabling precise tracking of performance and anticipation of future trends.

Here are the main findings from the recent analysis reported by Pisa Today.

  • 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐨 𝐏𝐫𝐢𝐦𝐨 𝐒𝐞𝐦𝐞𝐬𝐭𝐫𝐞 𝟐𝟎𝟐𝟔: Excellent performance by Pisa’s facilities, with an average occupancy rate exceeding 78%, up 2.6 percentage points from the 75.5% recorded in 2025. The trend in average revenue per room was also positive, rising to €90.2 per night, an increase of €2.7 compared with the €87.5 recorded in 2025.
  • Extension of the booking window: The increase in “under date” bookings (booking window 0-7 days) is.
  • 𝐃𝐚𝐭𝐢 𝐏𝐫𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐚𝐥𝐢 𝐦𝐞𝐬𝐢 𝐞𝐬𝐭𝐢𝐯𝐢 𝐞 𝐚𝐮𝐭𝐮𝐧𝐧𝐚𝐥𝐢: an analysis of bookings already secured to date with stay dates up to 31 October 2026, compared with those secured on the same date for summer and autumn 2025, reveals a 1.3 percentage point increase in average occupancy, with particularly positive results, especially for July (58% compared with 53% in 2025), stable figures for August and September (36% and 37% respectively) and an increase for October (31% compared with 28% in 2025).

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