The prestigious newspaper Pambianco News – Hotels, a leading source of strategic information in Italy for the tourism, hospitality and hotel property sectors, has published a detailed analysis of summer booking trends in Cortina d’Ampezzo in the post-Olympic era.

The article is based entirely on forecast data and actual employment figures compiled by the business intelligence platform HBenchmark, highlighting the structural evolution of the Ampezzo destination. Through real-time flow monitoring, the analysis highlights three fundamental macro-trends for the territory:

• International consolidation the high incidence of foreign guests, who are driving summer demand covering about two-thirds of current bookings.
• Average employment rate growth: a generalised increase in stay planning compared to the previous season, driven by excellent performance in the opening months.
• Extension of seasonality: a significant redistribution of flows towards the shoulder months, with September registering marked growth, confirming greater economic sustainability for the destination in the medium to long term.

This editorial space confirms the importance of predictive technology and data as indispensable tools not only for hotel revenue management, but also for strategic governance and the enhancement of areas of excellence.