In a recent in-depth study by Enrico Netti published in Il Sole 24 Ore, The strategies promoted by the Apt Val di Fiemme and Cembra highlight a rich program of indoor and outdoor initiatives aimed at extending the tourist season between summer and winter.

Alongside the proposals related to well-being, food and wine tourism and slow experiences in nature, the analysis of the sales scenario for the cold months confirms a positive response from the market.

The key points emerging from the data analysis

• Destagionalization and territorial valorization: Apt proposes a calendar aimed at overcoming the classic polarization between summer and winter, by tapping into a demand oriented towards nature, relaxation and local traditions.
• Effect of the Bridge of Saint Ambrose: As explained by Marisa Giacomuzzi, Deputy Director of the Apt Fiemme and Cembra based on the data HBenchmark, The favorable calendar of the beginning of December records a broadly positive trend in bookings.
• Forecasts for the winter season: The signs detected by the hotel industry and tour operators indicate an excellent winter season is just around the corner, with February already showing a reduced availability of rooms.

As pointed out by industry experts, the use of predictive analytics provided by HBenchmark is essential for planning the promotion of the territory and for anticipating the demand trend in the key periods of the year.