Press Review - 2026

Garda Veneto, autumn driven by international markets: employment at 73% in HBenchmark data

Autumn on Lake Garda in Veneto begins with positive results for the hospitality sector, confirming the territory’s ability to attract international flows even beyond the summer months. Between September 30 and October 4, 2026, during the Bardolino Wine and Grape Festival, the area recorded an average occupancy of 80%. 73,1%, With an increase of 2.4 percentage points compared to the same period in 2025.

The surveys of the Tourism Observatory of the Destination Verona & Garda Foundation, processed on the Data Intelligence platform HBenchmark, They show particularly strong performances in the main municipalities of the basin: Garda reaches the’80,7%, Bardolino the’80,6% (+4.2 percentage points), Lazise the 75,6% (+5 percentage points) and Peschiera del Garda the 65,2% (+5.4 percentage points).

The key points of the survey

  • Employment increased during the event: The average occupancy of accommodation facilities on the days of the Grape Festival reached 73,1% (+2.4 percentage points compared to 2025).
  • Average stay and markets of origin: The average length of stay is between 4.5 and 4.7 nights. Germany remains the leading emitter market, followed by Italy and the United Kingdom.
  • Residence profiles by nationality: British tourists record the longest stay, exceeding the average by more than 10 days. 6 nights, followed by German visitors with over 5 nights, while the domestic market stands at approximately 2.5 nights. Among the main foreign markets are Austria, Switzerland, Sweden and the United States.

As pointed out by the president of the Foundation, Paolo Artelio, the results testify to the effectiveness of the strategic plan shared between municipalities and operators to extend the season and diversify the target markets, pending the overall budget for the entire 2026, which will be presented at the end of the year.

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