The 58th edition of Vinitaly will kick off on April 10th, 2026, an event that transforms Verona into the nerve centre of the global wine sector. In addition to its commercial importance, the trade fair represents an interesting case study for monitoring tourist flows and analysing territorial impact.

The data processed by HBenchmark for the entire event period, from April 10th to 14th, confirm the sector's growth compared to the previous year and a widespread distribution of demand.