The Cortina d’Ampezzo Association of Hotels and Tourist Facilities archives an exceptional summer season and looks to the winter months with extremely positive forecasts. The market projections highlight a strong boost in advance bookings, supported by the effect of major events and the consolidation of the destination’s brand on an international and national scale.

The processing curated by Data Intelligence HBenchmark It shows that the average employment achieved for the period between the beginning of December and the end of January has already exceeded the 40%, registering a jump of +22,2% compared to the 33.4% recorded on the same date in 2025.

Key points of the winter season surveys

• The peak booking periods: The Ponte dell’Immacolata registers an already acquired occupancy rate 45%, New Year's Eve approaches 61% and the World Cup ski weekend (mid-January) is scheduled for 50%. January highlights the most significant increase over 2025, marking a +41%.
• Dynamics of the receptive segments: Although the high-end range (high accommodation) remains ahead with an occupancy of 43%, the middle segment (medium accommodation) highlights the higher proportional growth in the long term (+31,7% against the +15.9% of the high range).
• Balancing the markets of origin: For the winter months, there is a substantial balance between the international component, which represents the 53% of bookings, and the domestic market, which rises to 47% (compared to the 19.6% recorded in the summer, driven by 80.4% foreign visitors, with the USA leading at 23.4%).

The data processed by HBenchmark confirm the strength of Cortina's positioning as a mountain resort all year round, Highlighting how planning and constant monitoring of flows represent the key lever for optimizing reception strategies and rates in the territory.