Your destination's observatory

D-Benchmark it offers you an immediate and reliable overview of tourism trends, based on real data from the properties' PMS. The only point of observation that transforms territorial complexity into clear, actionable, and defensible insights.

The power of real data, not estimated

Most market intelligence tools rely on scraping, residual availability, or estimates. D-Benchmark No. Thanks to direct integration with PMS, all information is based on confirmed bookings, not intentions: actual occupancy, effective average prices, consolidated revenue, and pick-up trends.

For destinations, this means deciding with the same accuracy as the data on which investors, operators and institutions rely.

How it works

How do we transform data into strategic intelligence

Intelligent collection and analysis of real-world data
D-Benchmark automatically acquires data from the participating properties' PMS, ensuring a constant, accurate, and updated stream of information on occupancy, average prices, pick-up, and territorial performance.
Certified anonymisation and aggregation
All information is handled in complete security: data is aggregated and only displayed when a minimum sample is present, ensuring full GDPR compliance and protection for individual establishments.
Turning data into immediate insights
Clear and visual dashboards guide the reading of the most important KPIs for the destination, translating numbers into practical indications for governance, promotion, and planning.
Simple sharing with the whole territory
Insights can be quickly shared with institutions, operators, and stakeholders, facilitating a common language based on reliable data and improving the strategic alignment of the entire destination.
FEATURES

Know, predict, and guide tourism

From the collection of real data to the creation of predictive insights, HBenchmark provides a complete ecosystem of analysis and planning tools. Because governing tourism today means knowing how to interpret tomorrow.

24/7 monitoring of tourism indicators

View the tourism trends in your destination at all times: arrivals, stays, occupancy rates and economic performance updated in real-time. Discover how demand and revenue are moving, with the precision of real data collected from PMS.

Comparative analysis

Compare future bookings with the same periods last year and anticipate trends and market variations. A predictive outlook that allows you to act sooner, not later.

Customised dashboards for each territorial level

Every DMO, municipality or region can access tailor-made dashboards, filtering data by area, season or segment. Clear graphs, immediate indicators and insights ready to be shared with decision-makers and stakeholders.

Integration of events, weather and external factors

Connects tourism data to variables such as events, weather, holidays, and infrastructure.
Discover the real impact of your initiatives and learn to replicate what works, eliminating uncertainty from planning.

Predictive modules and AI scenarios

Explore the future of tourism with predictive models based on artificial intelligence. Obtain reliable projections on flows and scenario simulations to plan strategies with greater confidence.

Clear, defensible and institutional reporting

Generate clear, comprehensive, and visually professional reports in seconds. Each analysis is ready to be presented to councils, assemblies, and the media, strengthening your destination's credibility.

IMPACT

The measurable value of a data-driven destination

1 %
In addition to predictive vision. Less uncertainty, more capacity to plan resources.
1 /7
for real demand monitoring. Increases the timeliness of actions.
1 %
with greater precision in measuring the real economic impact. Always.
"We are convinced of the importance of strategic programming at all levels – from individual businesses to DMOs, right up to the Regional Observatories – which cannot be separated from the verification of results, for which the availability of fresh and immediate data is fundamental."
Alberto Granzotto
Alberto Granzotto
National President Faita Federcamping
"Until yesterday, the only market data available was quantitative Istat data published late by the Region. From today onwards, we can have real-time historical and, above all, predictive data, both quantitative and qualitative, for the cluster in one's own locality, as well as for other Italian localities.”
Gianfranco Vitali
Gianfranco Vitali
Florenz Open Air Resort, Comacchio
President FAITA Federcamping Emilia Romagna
"Confesercenti is sponsoring this important initiative because it embodies the positive values of teamwork and, more importantly, because it allows for instant knowledge of data and trends in Bergamo's tourism sector. This means travelling swiftly with a precise compass in hand, with which our entrepreneurs can make informed, enterprising, and correct decisions."
Cesare Rossi
Cesare Rossi
Deputy Director of Confesercenti Bergamo
"It is fundamental to make decisions based on scientific data, and HBenchmark represents the compass to correctly guide the hotel business through the analysis of historical data, but above all by assisting with programming through predictive models that provide fundamental information for drafting commercial strategies and marketing plans.'
IMG-20201015-WA0024
Silvio Scolaro
Federalberghi Bibione Vice President ABA
"Until yesterday, we grew by basing our strategic choices on experience, gut feeling, and the ability to interpret changes before others. Today, we realise that our work is becoming more complex every day, and the winning card is data analysis - strategic indicators necessary for guiding our choices and applying the right prices."
Patrizia Rinaldis
Patrizia Rinaldis
Federalberghi Rimini President
“HBenchmark is a project that was strongly desired by the Trade Associations which, convinced of the importance of strategic programming at all levels – from the individual company, to the APT, up to the public decision-maker – but above all of the verification of its results, immediately understood how these activities could not disregard the availability of fresh, real, and immediate data.".
Battaiola-Bort
Giovanni Bort and Gianni Battaiola
President of UNAT and President of ASAT
"As a hotelier and past president of the hotel association, I consider HBenchmark an extremely useful and reliable tool. It offers clear and immediate performance analyses, allowing for quick and targeted decisions and helping us hoteliers make the right decision on the selling price of our rooms thanks to a market comparison. Furthermore, it helps us optimise prices and strategies. Intuitive to use, it has become indispensable in the daily management of my establishment."
Max Perucchi
Max Perucchi
General Manager Hotel La Meridiana Lake & SPA and Past President Hotellerie Suisse Sopraceneri
"We have a tool that concretely supports us in sales, thanks to daily interaction with the destination. In my business, I translate this into improved sales and an extra opportunity to generate revenue in advance for strategic periods. It is evident that an increase in prices means greater profitability and therefore more satisfaction and enthusiasm in providing hospitality."
Antonio Carasso
Antonio Carasso
Hotel Promotion President
"The lack of real-time data on tourist flow trends is a huge problem for those who need to make strategic decisions in tourism, and for this reason, we have decided to provide hotel entrepreneurs with a system that allows hotels to forecast occupancy flows and optimise their strategies."
Christophe Sanchez
Christophe Sanchez
CEO VisitBergamo
"It is important to initiate a territorial marketing strategy based on the reading and interpretation of data: for precisely this reason, we have strongly wanted to start a process that allows hotel accommodation facilities to have an innovative tool at their disposal, which serves as a collector at the destination level, representing an important tool for growth.’
Roberto Crosta, Venice Chamber of Commerce Mestre, Territory Businesses
Roberto Crosta
President of the Padova Convention & Visitors Bureau
“Data is our compass. Having it, being able to analyse it, knowing how to interpret and manage it is fundamental for destinations to understand the increasingly fluid dynamics of the tourism market. Having reliable data undoubtedly represents significant help in defining promotional and commercial strategies and tactics, even for a DMC like Visit Rimini.”
Stefano Bonini
Stefano Bonini
President Visits Rimini
HBenchmark is an extremely useful platform for clearly and comparably monitoring the performance of tourist destinations and the hospitality sector. Thanks to its data and analysis tools, it concretely supports more informed strategic decisions and more effective destination management. A valuable reference for those working in tourism development and management.
Laura Favaretti Padua, Thermal Spas and Euganean Hills Tourism Foundation
Laura Favaretti
Head of the Padua Tourism Foundation, Spas and Euganean Hills
OTHER INTEGRABLE PRODUCTS

Expand the power of D-Benchmark with modules dedicated to growth

D-Benchmark add-ons extend the platform's capabilities and enable the destination to gain an even more comprehensive, shared, and strategic view of its tourism performance.

01 .

Destination-Reporting

Periodic reports, customisable in graphics and content, designed for all destination stakeholders. An effective way to share updated insights, keep the ecosystem aligned and transform data into...
Find out more
02 .

Destination-Event

In addition to reports, HBenchmark supports the destination in organising webinars or physical meetings dedicated to data interpretation and the sharing of insights with operators. A real moment of...
Find out more
03 .

Do you need any advice?

Compare notes with one of our experts and bring clarity to your choices: we start with your needs, read objectives and context together, and guide you towards the most suitable solution to generate...
Find out more
SUCCESS STORY

Trentino: A Forward-Looking Vision and System Strategy for the Provincial Tourism Ecosystem

Trentino Marketing, in collaboration with HBenchmark, uses the platform to collect, integrate, and analyse tourism data, supporting the monitoring of flows, territorial performance, and market trends to inform strategic decisions.

1 +
Active structures.
1 %
Estimated data.
1 /7
Data access.
HB ACADEMY

Building skills on real data.

HB Academy's training paths are designed to transform data into operational skills. Programmes conceived for different levels and needs, all united by a practical approach based on real data, to build method, decision-making autonomy, and professional value.

01 .

Executive Training Programme D-Benchmark

An advanced training course for Destination Managers and consultants who want to use D-Benchmark data consciously and strategically.
Find out more
02 .

D-Intelligence Executive Training Programme

An executive programme helping tourism managers and decision-makers to transform real data into strategic decisions on...
Find out more
ACTIVE DESTINATIONS

Over 50 destinations in Italy and abroad use our Data Intelligence.

The importance that tour operators recognise in data analysis as a driver of development is constantly increasing, identifying HBenchmark as the ideal partner for the growth of the Italian and international tourism sector.

Arezzo
Bellaria
Belluno and province
Bergamo and province
Bibione
Bologna
Brescia
Bormio
Canton Ticino

FAQ

Discover the key answers for understanding the value of HBenchmark.

General

How does data collection work?
We collect data directly from accommodation providers' PMS using secure and certified connection protocols. All information is anonymised and treated with the utmost confidentiality.
Are the data really reliable?
We only use real data from management systems, eliminating estimates and approximate algorithms. Our methodology guarantees precision and transparency.
Which organisations can join the territorial project?
All: hotels, open-air accommodation, residences, farm stays, B&Bs, tourist apartments. Each new membership improves the quality of the territorial vision.
Does D-Benchmark replace or supplement ISTAT studies?
It integrates them and anticipates them. While ISTAT data arrives months later, D-Benchmark shows the real and future performance of the destination in real time.
How to start?
Contact our team for an initial consultation. We'll guide you through onboarding, data integration, and custom configuration.