On 15 May, the event took place at Spiaggia degli Olivi in Riva del Garda “30 years of tourism”, organised by INUP Tourism as a moment to reflect on key themes for the future of hospitality: from the use of data to improve performance, to technological opportunities for guest loyalty, through to the evolution of offerings in an experiential key.

Among the speakers was Francesco Traverso, CEO and co-founder of HBenchmark, who spoke during the Panel ‘2025 Travel Trends and Booking Evolution’ moderated by Antonio Maresca, with participation from Francesco Tambara of Booking.com and Mario Romanelli of The Data Appeal. 

His presentation offered an insight into emerging trends and the potential of data intelligence as a leverage for tackling the challenges of a constantly changing market.