Smart Destination Day 2026: Livigno's ‘From Data to Action’ model presented by HBenchmark and Domnia 

On Monday 22nd June, the Smart Destination Day 2026 was held in Florence, the annual event organised by the’Travel Innovation Observatory del Politecnico di Milano a benchmark for innovation in destination management.

In this context of utmost importance, HBenchmark and Reign – both companies from the Develon Group – took to the stage together to present the success story of Livigno, a Concrete model of a data-driven Smart Destination.

The intervention, held by Gabriels Viskars (Destination Strategy Manager at Hbenchmark), showed how the’integrated approach ‘FROM DATA TO ACTION’ can transform the strategic management of a territory.

The project protagonists along with HBenchmark

• Livigno: Situated at an altitude of 1,816 metres in the Italian Alps, it is one of Europe's most established mountain destinations. With an all-year-round active tourism economy, over 2 million overnight stays annually, and a strong mix of international visitors, the resort has recently experienced a historic moment as an Host Venue for the Milano Cortina 2026 Winter Olympic Games.
• Reign A company specialising in the development of omnichannel ticketing, booking and smart card ecosystems, capable of digitalisation and connecting key territorial services into a single, seamless user experience.

The five pillars of the ‘From Data to Action’ project’

The presentation highlighted how the success of the Livigno project is based on a synergistic path structured in five key phases:

1. Understanding the Destination
Through the Hospitality Data Intelligence platform Destination-Benchmark, We monitor over 200 KPIs in real-time from approximately 100 accommodation facilities in Livigno. This allows us to anticipate demand up to 365 days in advance and accurately map the consumption behaviours of target markets.

2. A Holistic Perspective
Within the Livigno Data Hub, the hospitality data is integrated with other strategic territorial sources, including tourist spending, access to ski lifts or cross-country ski tracks, car parks, vehicle access, mobile phone cells, and ticketing for museums and events.

3. Turning Intelligence into Action
The data is transformed into concrete action. The insights collected guide targeted marketing campaigns, optimise mobility and fuel the MyLivigno Pass, a digital ecosystem developed on the Domnia dPass platform which simplifies access to transport, ski passes, shopping and experiences.

4. Hotels as a Distribution Network
Accommodation facilities are evolving from simple places to stay into true gateways to the destination. By becoming an active part of the MyLivigno Pass distribution network, they enable the local experience right from the moment of booking.

5. The Smart Destination Loop
The synergy between HBenchmark and Domnia triggers a continuous virtuous cycle. By optimising the tourist experience, it also generates a positive impact for residents and seasonal workers, ensuring the long-term sustainability of the destination.

Towards the future of Destination Management

The case of Livigno demonstrates how technology can support and enhance major international destinations. This model of synergistic collaboration between HBenchmark e Reign is already paving the way in other major Italian destinations, redefining the standards of data-driven tourism.

If you want to replicate this model in your territory Contact us now to discover how to transform your destination's data into strategically winning actions.