Tuesday 28th April HBenchmark will participate in Destination Lab at the Rimini Conference Centre, an important moment for discussion with DMOs, Public Bodies and industry professionals on the most innovative strategies for sustainable destination development.

Together with Mastercard, our strategic partner since 2024, we will present a joint presentation entitled “Measuring and forecasting the value of tourism: from bookings to the economic impact on destinations”, which will be held at 10:20 AM in Sala Castello 1.

During the speech, we will analyse how the integration between the booking details for hospitality and the tourism expenditure monitoring represent a strategic direction fundamental for the territorial governance.

A model will be presented that offers a holistic view of economic impact, which can be effectively applied to both micro-territorial contexts and large destinations.

The in-depth analysis will also cover forecasting methodologies to estimate the effects on flows, seasonality, and expenditure, demonstrating how the use of timely and reliable data enables the anticipation of complex scenarios and supports sustainability-oriented decisions.

Speakers:

• Elisa Berton, Communication Manager at HBenchmark
• Saverio Mucci, Vice President – Government Engagement Lead for Italy at Mastercard