On October 26 and 27, the Auditorium of the Massimo in Rome will host the third edition of Forum Open Air, The national event promoted by FAITA Federcamping which brings together entrepreneurs, managers and tourism professionals in the open air.

Two days full of talks, workshops and networking opportunities to review innovation, sustainability, digitalization and regulatory evolution in the sector.

The intervention of HBenchmark

Tuesday, October 27 at 10:00, Within the session “Observing, Understanding, Deciding”, He will intervene Francesco Traverso (CEO & Co-Founder HBenchmark) with a speech titled:

During his presentation, Francesco Traverso will illustrate HBenchmark’s perspective and vision on the strategic role of primary data and Hospitality Data Intelligence in the management of hospitality businesses and the planning of tourism development in territories.

The speakers of the session

Together with HBenchmark, the session will see the participation of authoritative industry experts:

• Valeria Minghetti (Consultant at FAITA Research Center): Situational analysis of the sector for the 2026 season
• Antonio Preiti (Professor at the University of Florence and founder of Sociometrica): The economic impact of Open-Air Tourism. Value for the territories
• Anna Maria Moressa (Expert Regional Research, Research Department Intesa Sanpaolo): From budgets to strategies: how the business of Open Air is growing.