On Thursday, November 5, 2026, at 16:30, Palazzo Santa Chiara in Tropea hosts “TROPEA 2026 | DATA INTELLIGENCE”, a public meeting promoted by ASALT – Tropea Hotel Association in collaboration with HBenchmark, With the sponsorship of the Municipality of Tropea, the meeting is dedicated to the reading of the 2026 tourism season and the economic value that tourism generates for the territory.

In addition to arrivals and attendance: the spending of visitors

Last July, ASALT launched Destination-Geospending, the HBenchmark service that analyzes visitor spending behavior through aggregated and anonymized data from Mastercard transactions. The service goes beyond arrival and attendance indicators. It shows how visitors spend, in which sectors and from which markets they come, and measures the economic impact of tourism on the various activities of the territory.

During the meeting, Mastercard and HBenchmark will present the results of the 2026 season: flows, markets of origin, spending behavior, and impact on key sectors of the local economy.

An open discussion about the future of the destination

Data is the starting point for a comparison between institutions, economic operators, associations and citizens. The goal is to build a tourism planning based on shared information and a common vision. A planning that considers not only the number of visitors, but also the economic and social benefits that tourism generates for businesses and for the community.

Program and information

Thursday, November 5, 2026, 16:30
Palazzo Santa Chiara – Largo Ruffa, 1 – 89861 Tropea (VV)

• Welcome and registration of participants
• Institutional greetings and introduction by the President ASALT
• Presentation of the 2026 season data by Mastercard and HBenchmark
• Discussion and comparison with the participants

The meeting will be an opportunity to discuss the future of tourism in Tropea and the Costa degli Dei.