Evolutio 2026 stops in Lugano: the future of hospitality is integrated architecture 

After the success of the Rome stage, EVOLUTIO continued its journey by landing in Switzerland.

On 30 March 2026, the prestigious setting of the LUGANODANTE Hotel hosted an event designed to explore new strategies, tools and models capable of redefining the boundaries of hospitality.

At HBenchmark, we believe that data is the beating heart of any winning strategy, but we also know that the real quantum leap happens when systems talk to each other effectively. Competitive advantage, in fact, does not come from a single piece of software, but from virtuous end-to-end integration.

The themes at the heart of the event:

During the meeting, together with our partners, we explored how integration between PMS, ERP, POS, payment systems and Data Intelligence is the key to:

• Maximising profitability: otimise operational processes to protect and expand margins.
• Making data-driven decisions: ttransforming data into strategic insights to govern the market in real time.
• Enhancing guest experience and staff retention: mmproving the guest experience and, at the same time, the well-being of staff through smoother and more efficient workflows.

A panel of industry experts

The event was attended by our Francesco Traverso (CEO & Co-Founder) and Barbara Donzelli (Head of Hotel Business Development) , together with industry professionals from Oracle, RTT, BigBrain e Yato of Mashfrog Group.

They were joined by two authoritative voices in hospitality:

• Carlo Fontana, General Manager of the Hotel LUGANODANTE and Founder of Hoxell;
• Andrea Palmoso, Managing Partner of NLH | Next Level Hospitality.