Evolution 2026 | Rome: redesigning the future of hospitality

“Redesign is a challenging word: it means that what we have done so far was no longer enough”.

This reflection began Evolution 2026, hosted on February 27th at Oracle's Rome headquarters. The event represented a moment for discussion and in-depth analysis of the major themes transforming the hospitality sector: data, integration and artificial intelligence.

During the meeting, the CEO and Co-Founder of HBenchmark, Francesco Traverso, emphasised a key principle: “Data intelligence first, then artificial intelligence.” Building on this concept, HBenchmark's evolutionary path was mapped out, from the analysis of historical KPIs to real-time predictive analysis, highlighting how the integration of AI and new “intelligent agents” now makes it possible to transform data into a concrete competitive advantage for Revenue Management.

The event saw the participation of major technology partners such as RTT Srl, Bigbrain, Yato, Oracle NetSuite and Oracle Hospitality, who helped to showcase how the integration of PMS, ERP, POS, payment systems and DataIntelligence can lead to a unique ecosystem, capable of concretely supporting the management of accommodation facilities.

The meeting highlighted the main benefits of true integration between technologies and systems:

• unified data management, to overcome information fragmentation;
• automation of operational processes, with significant time savings;
• a more robust decision-making process, based on reliable and up-to-date data;
• a more fluid and seamless guest experience, by reducing technological friction.

Evolutio 2026 has proven to be a moment for strategic discussion, offering a concrete vision of how data and technology are reshaping the future of hospitality.