Data analysis and uncertain scenarios: HBenchmark at the Federalberghi VCO Assembly

On Monday, March 16th, the National Assembly of Federalberghi VCO was held at the Hotel Regina Palace in Stresa, a fundamental moment for discussion for the local tourism sector during a period characterised by strong geopolitical uncertainties that make any prediction complex.

During the meeting, Barbara Donzelli, Head of Hotel Business Development at HBenchmark, explained how the analysis of historical and forecasting data is an indispensable management asset today. In the presence of complex exogenous variables, the ability to monitor market trends in real-time allows accommodation businesses to make timely strategic decisions based on data evidence.