Abruzzo has focused on Data Intelligence for the future of Open Air

Abruzzo has taken a concrete step towards innovation in the open-air sector, focusing on Data Intelligence as a strategic driver for the sector's growth.

We enthusiastically announced the official launch of the project dedicated to Abruzzo's open-air facilities. Following the onboarding and training session held the previous week in San Benedetto del Tronto by Francesco Traverso and Lia Dal Cappello, the new regional cluster on the HBenchmark platform has become operational.

Thanks to the valuable collaboration with FAITA – Federcamping Abruzzo, local operators have had access to an advanced tool, designed to support more informed and data-driven decisions.

Project objectives

The facilities involved have been able to benefit from key functionalities to:

• Monitor the progress of bookings in real-time
  Obtain an up-to-date and timely view of performance.
• Compare performance with market benchmarks
  Assess your positioning relative to the competitive landscape.
• To plan strategies based on objective evidence
  Overcoming traditional forecasting logics by adopting a data-driven approach.