During the conference promoted by FAITA Emilia-Romagna at the fair InOut From Rimini, Regional President Gianfranco Vitali and Lia Dal Cappello, project manager of HBenchmark, presented the performance of the outdoor hospitality sector. The analysis showed that campsites and tourist villages continue to drive the destination with growth rates higher than the total of the regional tourism sector, supported in particular by the strong recovery in international demand.

The intervention of Lia Dal Cappello analyzed in detail the actual booking data for the 2026 summer season (April 23 – September 27), provided by a sample of 17 open-air facilities in the territory.

Key points of the HBenchmark survey

• Employment by type of accommodation: The average overall occupancy of the facilities stands at 62,7% (-0.6 percentage points compared to 2025). Considering only the combination of bungalows and mobile homes, the occupancy rate rises to 70,7%, recording an increase of 1.2 percentage points.
• Revenue indicators (RevPAR and rates): The overall average tariff shows growth 6,22%, pushing the available unit revenue (RevPAR) to an +5,25% on an annual basis.
• Performance of mobile homes: The segment shows particularly dynamic growth, with an increase of 4,34% in units sold and a RevPAR growth of 10% 6,02%.
• Dynamics of the pitches segment: In exchange for an increase in the average tariff of 6,45%, The units sold mark a decline in 2,27%.

The presented results demonstrate how constant monitoring of performance indicators allows open-air businesses to best balance employment and pricing policies, accurately detecting changes in visitor spending behavior.