The Marketing and Research Office of the Association of Hotels and Tourist Enterprises of the Province of Trento (ASAT) has outlined the results of the 2026 summer season on the pages of the official magazine. Tourism & Hospitality in Trentino. The study, by Monica Basile and Fabia Sartori, compares the weeks between June 15 and September 13, 2026 with the same period in 2025 on a Sunday-to-Sunday basis, analyzing sample data related to employment and the average revenue per double room with bed & breakfast service.

The survey, conducted through the Data Intelligence platform HBenchmark, The report shows a combined increase in occupancy and profitability, driven in particular by high-end facilities, mountain destinations and the lake area.

Data for the hotel season (June 15 – September 13, 2026)

• Overall provincial figure: The average employment rate is at 77,8% (compared to 75.8% in 2025, +2,6%), while the average revenue per room rises to 193.8 euros, recording an increase of 9.6 euros compared to the 184.2 euros of the previous year.
• Segment 3 Stars and 3 Stars Superior: The average employment reaches the 77,8% (from 75.8% in 2025), with an average revenue of 193.8 euros compared to 184.2 euros in 2025.
• Segment 4 Stars and 4 Stars Superior: The employment rate reaches the’80,8% (rising from 78% in 2025), against an average revenue that rises to 241.6 euros (from the previous 231.3 euros).
• 5-Star and 5-Star Superior segment: The employment rate rises by 5.3% points, from 68.5% to 72,1%; the average revenue increases by almost 40 euros, reaching 467.1 euros compared to the 428.6 euros of 2025.
• Cluster Montagna: On a sample of 330 establishments for employment and 308 for revenue, the average rate rises to 73,2% (+3.2% compared to 70.9% in 2025), with an average revenue of 185.1 euros (+10.5 euros on the previous 174.6 euros).
• Laghi and Garda Trentino Cluster: The lake area shows an average occupancy of’88,8% (compared to 87.8% in 2025) and a revenue of 212.8 euros (+9.4 euros over 2025); the Garda Trentino registers a peak in occupancy at 90% (from 88.7% in 2025) with an average revenue of 217.8 euros (compared to 208.3 euros in 2025).
• Città Cluster (Trento and Rovereto): In the face of a slight contraction in employment at the’82,3% (-1.1% compared to the 83.2% of 2025 for 30 sampled facilities), the average revenue (for 24 facilities) shows an increase of 6 euros, reaching 100 euros per facility. 129.3 euros against 123,3 euros from the previous year.

As observed by the president of ASAT, Giovanni Battaiola, The simultaneous growth of filling rates and average revenues highlights the competitiveness of the Trentino region and demonstrates the importance of analyzing granular profitability indicators to calibrate tariff and positioning strategies for the hospitality sector.