The forecast data compiled by HBenchmark for the summer season in Cortina d'Ampezzo offers an interesting confirmation of how major sporting events can consolidate a destination's positioning in the medium term.

Key points emerging from the analysis:
✔️ Increase in international component: Foreign guests account for approximately two-thirds of current bookings, a sign of global visibility that has been effectively capitalised upon.
✔️ 𝐎𝐜𝐜𝐮𝐩𝐚𝐳𝐢𝐨𝐧𝐞 𝐦𝐞𝐝𝐢𝐚 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐚 𝐠𝐢𝐚̀ 𝐚𝐥𝐭𝐚 𝐞 𝐢𝐧 𝐜𝐫𝐞𝐬𝐜𝐢𝐭𝐚 𝐫𝐢𝐬𝐩𝐞𝐭𝐭𝐨 𝐚𝐥 𝟐𝟎𝟐𝟓: The average rate is already close to 60%, more than 9 percentage points higher than last summer on the same observation date, with the highest peaks in June (65%).
Seasonality Alignment: The most relevant data in terms of economic sustainability is the 12 percentage point increase recorded in September compared to the previous year, with a progressive redistribution of flows beyond the traditional peak months.