The FAITA Federcamping Open Air Forum presented its 2026 annual report in Rome, highlighting the driving role of the outdoor sector in the Italian tourism economy with a direct added value of 17.2 billion euros (equivalent to 13% of the national tourism added value). After an initial period characterized by geopolitical uncertainties and energy price increases, the sector consolidated its summer performance thanks to the expansion of demand in the shoulder months such as September and October.

The data processed by the Data Intelligence platform HBenchmark For FAITA, Federcamping photographs an increase in volumes and profitability between May 1st and September 30th 2026, confirming the robustness of the open-air hospitality model.

The 2026 season data in the HBenchmark surveys for FAITA

• Growth in attendance and profitability: Tourist arrivals between May 1st and September 30th show an increase of about +2% Compared to the same period in 2025, accompanied by growth in +5% of the average revenue per sold unit (between mobile homes and pitches).
• Units sold and advance booking: The units of accommodation sold show an increase of 60% Compared to 2019, with a volume of bookings on September 21, 2026 higher by 12,000 units compared to the same date in 2025.
• Average stay and markets of origin: Germany remains the first market with an average stay of 10 nights, followed by the Netherlands with 12 nights and from Italy with 8.2 nights, While Poland stands out as the most dynamic emerging market.

As observed by the president of FAITA Federcamping, Alberto Granzotto, the data confirm the ability of open-air facilities to generate structural and distributed value across territories, reaffirming the importance of real-time monitoring of sales and occupancy parameters to guide the development of businesses.