On the occasion of Vasco Rossi's tour dates in Rimini, The Rest of the Little Donkey has analysed the extraordinary economic and receptive impact generated by the major music event on the city.

The article highlights booking dynamics and achievement of Sold out in hotel facilities through the objective data measured by the observatory HBenchmark.

The platform’s indicators have made it possible to accurately quantify occupancy peaks – recording growth of over 91% year-on-year for three-star hotels and 71% for four-star hotels compared with the previous year – demonstrating the effectiveness of business intelligence in measuring, in real time, the impact of major events on the hospitality sector.