At the Hotel Villa Mabapa, The Consortium “Venice and its Lido” — chaired by Michela Cafarchia — presented the results of the first year of activity of the Destination Observatory. The initiative, supported by the Municipality of Venice, Thanks to Vela and the Veneto Region, the island’s hoteliers have been able to network and share bookings, rates and revenues in real time to monitor the demand and compare themselves with other tourism operators.

Aggregate data on the platform Destination Benchmark of  HBenchmark They describe an expanding destination in the spring and autumn months, supported by an increasing number of international guests and a congress program that strengthens flows outside the beach season.

Data from the survey (season 2026 and forecasts for 2027)

• Volume growth in 2026: In the period between February and October 2026, hotel employment increases by 10%. 7,8% compared to 2025.
• Performance of the summer period: In the months from June to October 2026 alone, the average employment rate reaches 70%.’84,1%, accompanied by a progression in the incidence of international clientele.
• Employment already acquired for 2027: For the same timeframe (February-October) of 2027, the bookings already in the pipeline average at 35,7%, driven by events and congresses already scheduled in the territory.
• Development of the MICE sector and new developments in the hospitality industry: The president of the Association of Venetian Hoteliers (AVA) Antonio Vianello announced the confirmation of 12 congresses for next year and the imminent start of the restoration works for the reopening of the Hotel Des Bains.

As highlighted during the meeting, Timely sharing of actual sales data allows operators and institutions to overcome the need for ad-hoc management, facilitating the planning of destination services and targeted promotion in foreign markets.