Open-air tourism and camper travel are experiencing a real new lease of life in Italy, transforming from a niche phenomenon into a structured and thriving sector. This is confirmed by a recent comprehensive article published on Virgilio Motors Signed by journalist Alessandro Marchetti, who analyses the reasons for this trend driven by flexibility, sustainability, and leasing arrangements.

To take an accurate photograph of the economic impact and relevance of this market, the publication cited official data from FAITA Federcamping, detected in collaboration with HBenchmark and the CISET of Ca’ Foscari University.

The figures that have emerged highlight the extraordinary scope of the sector: in 2025, outdoor tourism in Italy reached the record figure of 74 million visitors, generating an overall economic value (both direct and indirect) of 8.5 billion euros. Against this backdrop, camping pitches remain by far the most popular choice among travellers, accounting for 59% of the total number of units sold.