The 22nd and 23rd of October saw the’2025 Open Air Forum edition, the national benchmark event for the outdoor hospitality sector, organised by FAITA – Federcamping.

The programme included training sessions, talks and workshops with the main industry players, in-depth analysis of scenarios and trends, an exhibition area with the most innovative companies, and numerous networking opportunities to tackle market challenges together.

HBenchmark she was present as official partner at the event with its own stand and actively participated in the programme with several presentations dedicated to data-driven innovation in Open Air tourism.

Among the notable moments was the round table discussion “Digital Ecosystems, Culture and Data Security: integration and innovation for Open Air tourism” from 22 October (18:00), which saw the participation of our CEO Francesco Traverso alongside authoritative industry experts: Antonio Festa (Senior Sales Director Hospitality & Tech Industry at Oracle), Duilio Paliferro (Oracle NetSuite & EPM BU Director at RTT), Enrico Giancaterina (Chief Operating Officer at Yato, Mashfrog Group) and Marco Di Giampietro (CEO & Founder at NP Technology Slu).

A high-level comparison that delved into the role of data integration and culture as strategic levers for the evolution of open-air tourism.