11 June 2025, Francesco Traverso, CEO of HBenchmark, had the pleasure of speaking at the 𝐒𝐦𝐚𝐫𝐭 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐕𝐢𝐜𝐞𝐧𝐳𝐚 event, an afternoon of discussion among institutions, experts, and tourism operators dedicated to exploring digital strategies, innovative projects, and the evolution of data in the tourism sector of the Province of Vicenza, with the aim of contributing to the creation of an intelligent, sustainable, and integrated ecosystem capable of enhancing local destinations and strengthening the connection between the various realities of the territory.

Francesco participated as a speaker in the session: “Data for Tourism: Analysis and Decision-Making Tools” alongside Mario Romanelli of The Data Appeal Company.

During the presentation, he elaborated on the unique methodologies applied by HBenchmark to provide not only insights and quantitative data on tourist flows, but also crucial economic information to measure the impact of tourism on the hospitality sector and the wider local economy. A scientific methodology, founded on high-quality data, is the ideal basis for developing artificial intelligence models capable of predicting the effect of events on the local economy.