The data provided by HBenchmark to the Cortina Hotel Association – presented at the event ‘Cortina 2026 and Beyond: How to Transform the Olympic Experience into a Lasting Legacy for Hospitality?’ last April 24th - they report significant evolution: from 2018/19 to 2024/25 the average winter occupancy rate has risen from 57.6%to 63.8%, while summer has recorded even better performance, reaching 72.2% last year.

Important also the growing international appeal Today, over two-thirds of summer guests are foreign and, in winter, foreign visitors have outnumbered Italians.

In particolare, il mercato nordamericano ha registrato una crescita significativa: in sei anni, le presenze invernali sono raddoppiate, arrivando a sfiorare il 10% del totale, mentre in estate la quota è quasi triplicata, arrivando quasi al 22% delle presenze complessive.

With over nine months to go until the Olympics, the The tourist trade is already showing very strong signs: For the race days, from 6 to 22 February, over 55%% of the total room availability in Cortina has actually been booked, and the occupancy rate in the two weeks prior to the event is also particularly interesting, boosted by the early arrival of organisational staff, technical teams and athletes in training camps.