The future of tourism is written with real data
HBenchmark is the only Hospitality Data Intelligence ecosystem powered by real booking data: advanced tools and strategic insights to drive the growth of accommodation facilities and destinations.
Discover why HBenchmark is unique
With HBenchmark, destinations plan with real data, accommodations improve profitability, and the entire tourism sector grows more consciously and connectedly.
Only real data
Real bookings from PMS. Transactional data, not estimates. Strategies based on certainties, not hypotheses.
Multiple Intelligences
Structures, destinations and connected institutions in a single model that generates value for the entire territory.
The data is still yours
Guaranteed ownership, total anonymity, no misuse. Always.
Valuable support
Insight, comparison and continuous training to transform data into concrete actions.
For destinations wanting to get ahead
When a Destination knows what is happening now and what could happen tomorrow, it stops chasing the market and starts leading it. HBenchmark was born for this very purpose: to transform real, up-to-date, and predictive data into strategic levers that strengthen a territory's governance and sustainability.
For Structures that want to perform
When a accommodation provider knows in real-time how market demand, prices, and revenue are evolving, they can improve their performance with greater accuracy. HBenchmark was created for this purpose: to transform real bookings into operational and predictive insights that help to optimise pricing, sales strategies, and economic results over time.
For Open Air Structures that want to grow
When an open-air facility has real-time knowledge of how reservations, average stays, accommodation types, and source markets are evolving, it can plan the season with greater control and foresight. HBenchmark was born for this purpose: to read booking data and transform it into strategic insights for improving occupancy, prices, and the value generated by each stay.
PMS and Partners Multiplying Data Value
Direct integration with over 80 PMS and high-profile external sources allows for the unification of operational knowledge of establishments and the strategic perspective of destinations into a single platform.
Collaborating with HBenchmark means entering a network of innovation where public and private sectors jointly build smarter, more connected, and sustainable tourism.
Network, your access point to the data that creates a system
Revenue managers and consultants who work daily with real data, Trade associations that represent and analyse the market in a structured way, Training and research bodies that transform analysis into shared knowledge.
Being a partner means strengthening one's authority, accessing qualified insights, and participating in an active network that concretely contributes to guiding its data-driven evolution.
Ticino Turismo: The Scientific Method in Support of the Cantonal Destination
Ticino Turismo, in collaboration with HBenchmark, uses the platform to transform tourism data into operational insights, facilitating demand analysis, performance monitoring, and the definition of more effective strategies for promoting the destination.





















